Sunday Book-Thought 61

If men were able to be convinced that art is precise advance knowledge of how to cope with the psychic and social consequences of the next technology, would they all become artists? Or would they begin a careful translation of new art forms into social navigation charts? I am curious to know what would happen if art were suddenly seen for what it is, namely, exact information of how to rearrange one’s psyche in order to anticipate the next blow from our own extended faculties. Would we, then, cease to look at works of art as an explorer might regard the gold and gems used as the ornaments of simple nonliterates?
Marshall McLuhanUnderstanding Media: The Extensions of Man (Cambridge, MA: The MIT Press, 1994 [first published 1964), p. 66.

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