Sunday Book-Thought 64

All media are a reconstruction, a model of some biological capability speeded up beyond the human ability to perform: the wheel is an extension of the foot, the book is an extension of the eye, clothing an extension of the skin, and electronic circuitry is an extension of the central nervous system. Each medium is brought to the pinnacle of vortical strength, with the power to mesmerize us. When media act together they can so change our consciousness as to create whole new universes of psychic meaning.
Marshall McLuhan and Bruce R. Powers, The Global Village: Transformations in World Life and Media in the 21st Century (Oxford: Oxford University Press, 1989), p. 87.

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