Sunday Book-Thought 66

The concept and theory of produsage which is introduced in this book, I hope, will provide a useful tool to understand and describe the present shift away from industrial modes of production and towards collaborative, user-led content creation. In keeping with the core principles of produsage itself, where knowledge remains always in the process of development, and where information remains always unfinished, extensible, and envolving, this book is intended as the starting point, not the closing statement , in a conversation about produsage and its implications; it should not be read as providing a final definition of produsage and its processes that must remain fixed in stone (or at least in ink on paper) forever.
That said, I realize the irony of offering this opening statement of an ongoing conversation about produsage in a form which epitomizes the very model of traditional, industrial production which produsage so thoroughly departs from – in the form of a printed book. The book format is also a useful indication, however, that, for all the enthusiasm about produsage and related forms of user-led content creation, the process of establishing produsage as a credible and reliable alternative for industrial production has only just begun; the final balance between production and produsage (none is likely to replace the other entirely, of course) remains yet to be determined.
Axel Bruns, Blogs, Wikipedia, Second Life, and Beyond: From Production to Produsage (New York: Peter Lang, 2008), pp. 6-7.

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Sunday Book-Thought 64

All media are a reconstruction, a model of some biological capability speeded up beyond the human ability to perform: the wheel is an extension of the foot, the book is an extension of the eye, clothing an extension of the skin, and electronic circuitry is an extension of the central nervous system. Each medium is brought to the pinnacle of vortical strength, with the power to mesmerize us. When media act together they can so change our consciousness as to create whole new universes of psychic meaning.
Marshall McLuhan and Bruce R. Powers, The Global Village: Transformations in World Life and Media in the 21st Century (Oxford: Oxford University Press, 1989), p. 87.