Sunday Book-Thought 126

A metaphor has crept into common use in academic discourse about television. The metaphor states that a television program is a ‘text.’ A companion metaphor describes watching and interpreting the program as ‘reading.’ I argue here that these metaphors are not only inappropriate, they are dangerous. They leave us conceptually unable to grasp the roots of a cultural crisis – the decline of literacy.
Raymond Gozzi, Jr.The Power of Metaphor in the Age of Electronic Media (Creskill: Hampton Press, 1999), p. 87.

Sunday Book-Thought 100

The bookish text is my home, and the community of bookish readers are those included in my ‘we.’
This home is now as outmoded as the house into which I was born, when a few light bulbs began to replace the candle. A bulldozer lurks in every computer with a promise to open new highways to data, replacements, inversions, and instant print. A new kind of text shapes the mind-set of my students, a printout which has no anchor, which can make no claim to be either a metaphor, or an original from the author’s hand. Like the signals from a phantom schooner, its digital strings form arbitrary font-shapes on the screen, ghosts which appear and then vanish. Ever fewer people come to the book as a harbor of meaning. No doubt, for some it still leads to wonder and joy, puzzlement and bitter regret, but for more – I fear – its legitimacy consists in being little more than a metaphor for pointing toward information.
Ivan Illich, In the Vineyard of the Text: A Commentary to Hugh’s Didascalicon (Chiacago: The University of Chicago Press, 1993), p. 118.